Cookie Policy

Last Updated: July 4, 2026

1. Introduction

Welcome to new-chopt.rest, the official website of Chopt. We are committed to being transparent about the technologies we use on our website. This Cookie Policy is designed to help you understand what cookies are, how we use them, what choices you have regarding their use, and how you can manage your preferences.

This policy applies to all visitors, users, and customers who access or use our website at new-chopt.rest. It should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our digital services.

As a food business operating in the United States, we comply with applicable federal and state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission (FTC) Act, and other relevant consumer protection regulations. If you are a California resident, you have specific rights regarding your personal information collected through cookies.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website owners to make websites work more efficiently, to provide functionality, and to collect information about how visitors interact with web content.

Cookies are created by the web server that hosts a website and sent to your browser. Your browser stores the cookie and sends it back to the server each time you visit the same website. This allows the website to recognize your device and remember information about your visit, such as your preferences, login status, or the items in your shopping cart.

Cookies can be categorized in two main ways:

  • First-Party Cookies: These are set directly by the website you are visiting (in this case, new-chopt.rest). They are used to improve your experience on our website.
  • Third-Party Cookies: These are set by a domain other than the one you are visiting. They are usually placed by third-party service providers such as analytics platforms, advertising networks, and social media platforms.

Cookies can also be classified by their duration:

  • Session Cookies: These are temporary cookies that exist only for the duration of your browsing session. They are deleted automatically when you close your browser.
  • Persistent Cookies: These remain on your device for a set period of time or until you manually delete them. They are used to remember your preferences and settings across multiple visits.

In addition to cookies, we may also use similar technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and JavaScript trackers. These work in similar ways to cookies and are used for comparable purposes. Throughout this policy, we use the term "cookies" to refer to all such technologies collectively.

3. Why We Use Cookies

Chopt uses cookies for a variety of important reasons, including:

  • Ensuring our website functions correctly and securely
  • Remembering your preferences and settings to improve your experience
  • Analyzing how our website is used so we can improve its content and performance
  • Delivering relevant advertising and promotional content about our food offerings
  • Enabling social media sharing and integration features
  • Supporting our online ordering and reservation systems
  • Preventing fraud and ensuring the security of transactions

4. Types of Cookies We Use

We use the following categories of cookies on new-chopt.rest:

4.1 Strictly Necessary / Essential Cookies

These cookies are essential for the basic functionality of our website. Without them, certain features — such as navigating between pages, using our online ordering system, or accessing secure areas of the website — would not work properly. Because these cookies are strictly necessary to provide the services you request, they do not require your consent under applicable law. However, you can disable them through your browser settings, though doing so may significantly impact the usability of our website.

4.2 Analytics and Performance Cookies

These cookies allow us to collect information about how visitors use our website, including which pages are visited most often, how long users stay on each page, and whether users encounter any errors. The data collected is aggregated and anonymized, meaning it does not directly identify individual users. We use this information to understand user behavior, improve the performance of our website, and enhance the overall user experience.

We primarily use Google Analytics for this purpose, which is a web analytics service provided by Google LLC. Google Analytics uses cookies to collect information about your use of our website, which is transmitted to and stored by Google on servers in the United States and other countries.

4.3 Functional Cookies

Functional cookies enable our website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have integrated into our pages. These cookies remember choices you make, such as your preferred language, your location (to show nearby Chopt locations), or whether you have previously dismissed a notification banner. If you disable these cookies, some or all of these services may not function properly.

4.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements and promotional content that are relevant and meaningful to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of our advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited our website and this information may be shared with other organizations, such as advertisers.

We use Google Ads (formerly Google AdWords) and may integrate with Meta (Facebook) Pixel and other advertising platforms to run targeted campaigns promoting our food services and menu offerings.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on new-chopt.rest:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users for the current session. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rates and limit data collection on high-traffic websites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks ad conversions and campaign performance. Advertising 90 days
_fbp Meta (Facebook) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
_fbc Meta (Facebook) Stores the last visit with a Facebook click identifier (_fbc) for conversion tracking and ad attribution. Advertising 2 years
session_id new-chopt.rest Maintains your session state across page requests, ensuring continuity when browsing the website or placing an order. Essential Session
csrf_token new-chopt.rest Helps prevent Cross-Site Request Forgery (CSRF) attacks by generating a unique security token for each user session. Essential Session
user_prefs new-chopt.rest Stores your website preferences, such as language selection, dietary filter preferences, or location data for showing nearby restaurant locations. Functional 1 year
cookie_consent new-chopt.rest Stores your cookie consent preferences so that the consent banner is not shown on every page visit. Essential 1 year
cart_token new-chopt.rest Remembers items you have added to your online food order cart so they are not lost when you navigate between pages. Functional 30 days
_gtag Google Tag Manager Used by Google Tag Manager to manage and deploy marketing and analytics tags on our website without modifying the code. Analytics Session

Note: This table represents the primary cookies used on our website. The exact list of cookies may vary as we update our services and third-party integrations. We will update this table whenever significant changes are made.

6. How to Manage and Control Cookies

You have the right to decide whether to accept or reject non-essential cookies. There are several ways in which you can manage your cookie preferences:

6.1 Cookie Consent Banner

When you first visit new-chopt.rest, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change your cookie settings at any time by clicking the "Cookie Preferences" link available in the footer of our website.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically configure your browser to:

  • Block all cookies
  • Block only third-party cookies
  • Delete cookies when you close your browser
  • Notify you before a cookie is placed on your device

Below are links to the cookie management instructions for the most popular browsers:

Please note that if you use multiple browsers or devices to access our website, you will need to manage your cookie settings on each browser or device separately.

6.3 Opt-Out Tools for Specific Third-Party Cookies

For third-party cookies set by advertising and analytics providers, you can opt out directly through their respective platforms:

6.4 Do Not Track (DNT)

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. At this time, there is no universally accepted standard for how websites should respond to DNT signals. Our website does not currently alter its data collection and use practices in response to DNT signals. However, we encourage you to use the opt-out tools listed above to manage your tracking preferences.

7. Impact of Disabling Cookies

While you have the right to restrict or disable cookies, please be aware that doing so may affect your experience on new-chopt.rest. The following table outlines the potential impact of disabling each category of cookies:

Cookie Category Impact of Disabling
Essential / Strictly Necessary Core website functionality will be impaired. You may not be able to navigate the website properly, complete online food orders, or access secure areas. Login sessions may not be maintained.
Analytics We will not be able to collect data about how you use our website. This limits our ability to identify and fix issues or improve the user experience. Your use of the website will not be significantly affected.
Functional Your preferences (such as saved location, dietary filters, or language settings) will not be remembered between visits. You may need to re-enter your preferences each time you visit.
Advertising You will still see advertisements, but they will be less relevant to your interests and behavior. You may see the same ads repeatedly without frequency capping.

8. Cookies and Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children through cookies or any other means. If you believe that a child under 13 has provided personal information to us through the use of cookies, please contact us immediately using the details provided below, and we will take steps to delete such information.

We comply with the Children's Online Privacy Protection Act (COPPA), a federal law that regulates the collection of personal information from children under 13 years of age online.

9. California Privacy Rights — CCPA/CPRA

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) regarding personal information collected through cookies. These rights include:

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you through cookies, including the sources, business purposes, and third parties with whom it has been shared.
  • Right to Delete: You have the right to request deletion of personal information we have collected through cookies, subject to certain exceptions.
  • Right to Opt-Out of Sale or Sharing: If we sell or share your personal information collected through cookies with third parties for cross-context behavioral advertising, you have the right to opt out. You may exercise this right by clicking "Do Not Sell or Share My Personal Information" in the footer of our website.
  • Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information through cookies, you have the right to limit its use to what is necessary for providing the requested service.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise your California privacy rights, please contact us using the information provided in the Contact Us section below.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by posting a prominent notice on our website or sending you an email notification.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. Your continued use of new-chopt.rest after any changes to this Cookie Policy will constitute your acceptance of those changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us using the information below:

Chopt — Cookie Policy Contact Information

We aim to respond to all cookie-related inquiries within 30 business days. For California residents exercising rights under the CCPA/CPRA, we will respond within the timeframes required by applicable law (generally within 45 days, with the possibility of a 45-day extension when reasonably necessary).